Anything automated is amazing, because as I like to say “robots don’t sweat”. As a busy small business owner, the more you can leave to the robots – the more productive time in your day you can regain. And I love email marketing automation as a way to let the robots do (some) of the work.
ActiveCampaign is one of the leading marketing automation platforms that offers prebuilt automation recipes to make it even easier to automate your business. In this article, we’ll take a look at the top prebuilt automation recipes to use in ActiveCampaign. Other email marketing platforms like Mailchimp, ConvertKit, Flodesk also include similar automations – but they’re not as complex and often you’re very limited in the number of steps you can have.
Welcome Series Automations
The first type of prebuilt automation recipe to consider is the welcome series automation. A welcome series is a series of automated emails sent to new subscribers or customers to introduce them to your brand, build trust, and guide them towards making a purchase or taking another desired action.
ActiveCampaign offers several prebuilt welcome series automation recipes, such as “New Subscriber Welcome” and “Free Trial Welcome.” The New Subscriber Welcome automation recipe sends a series of emails that introduce your brand and provide valuable content to your new subscribers. The Free Trial Welcome automation sends a series of emails to users who sign up for a free trial of your product or service, providing them with information about how to get started and what they can expect from your product or service.
Lead Nurturing Automations
The next type of recipe to consider is lead nurturing automation. Lead nurturing is the process of building relationships with prospects and guiding them through the buying process. It involves providing relevant and helpful content at each stage of the buyer’s journey.
ActiveCampaign offers several, such as “Engage Inactive Leads” and “Abandoned Cart Follow-up.” The Engage Inactive Leads automation recipe sends a series of emails to leads who have been inactive for a certain period of time, with the aim of re-engaging them and bringing them back into the sales funnel. The Abandoned Cart Follow-up automation recipe sends a series of emails to customers who have abandoned their shopping cart, with the aim of encouraging them to complete their purchase.
Sales Funnel Automations
The third type of prebuilt automation recipe to consider is sales funnel automation. A sales funnel is a series of steps that a prospect goes through before becoming a customer. It involves capturing the prospect’s attention, building interest, creating desire, and prompting action.
ActiveCampaign once again, offers several, such as “Product Upsell” and “Cross-sell Follow-up.” The Product Upsell automation recipe sends a series of emails to customers who have purchased a product, with the aim of upselling them to a higher-priced product or a product that complements their purchase. The Cross-sell Follow-up automation recipe sends a series of emails to customers who have purchased a product, with the aim of cross-selling them a related product or service.
Post-Purchase Automations
The final type of prebuilt automation recipe to consider is the post-purchase automation. Post-purchase automation involves sending automated emails to customers after they have made a purchase, with the aim of building loyalty, encouraging repeat purchases, and gathering feedback.
ActiveCampaign offers several prebuilt post-purchase automation recipes, such as “Thank You and Next Steps” and “Product Review Request.” The Thank You and Next Steps automation recipe sends a series of emails to customers after they have made a purchase, thanking them for their business and providing them with information on what to expect next. The Product Review Request sends a series of emails to customers after they have made a purchase, asking them to leave a review of the product or service they purchased. This is probably the most important email sequence which will allow you to grow your CLV (Customer Lifetime Value) by giving existing customers a reason to buy again, and again, and again.
Conclusion
Marketing automation can save small business owners time and effort, while also improving their bottom line. ActiveCampaign offers a range of prebuilt recipes that can help you get started with automation quickly and easily.
With prebuilt automation recipes, you can implement proven strategies that have been developed by marketing experts and tailored to specific business needs. This means that you can benefit from the knowledge and experience of others, without having to spend countless hours researching and testing different automation workflows.
Furthermore, prebuilt recipes in ActiveCampaign are highly customizable, meaning you can tweak and adjust them to suit your specific business needs and goals. This allows you to create a marketing automation system that is perfectly tailored to your business, and that can help you achieve your marketing objectives more efficiently and effectively.
